brand fiction

media concepts for branded entertainment

This is you

You are a brand leader, for your company or your client, and you want to:

  • Build or redefine a brand identity
  • Translate a brand identity into a brand image
  • Refresh or adjust an existing brand image

This is what I can do for you

  • Storytelling concepts to create your product, brand, or CI world
  • Media Concept to establish your world across mass & social media
  • Project management for content realization & implementation

These are our resources

social scripts

collaborative social/mobile/real time media
for intranet, extranet, and the social web

Consulting and conceptual design

  • Platform development for collaborative and cocreative communication
  • Development of vertical and horizontal network environments
  • Social & psychological engineering to optimize network interactions

Resources and experience

  • Ten years experience in designing/developing collaborative networks
  • Collaboration with social scientists and communication experts
  • Social media studies & best practice recommendations for professional services firms; co-organizer for media-related conferences
  • Project management experience and IT certifications

story design

advergaming, adverfiction, and gamification

This is you

Your internal or external communication needs a boost and you want to:

  • Unlock additional media & social channels for your brand world
  • Step up your product’s recognition value & sales
  • Upgrade your corporate training & leadership programs

This is us

  • Screenplays for advergame, social media game, transmedia project
  • Adverfiction scripts & storyboards from radio soaps to graphic novels
  • Serious Games concepts for corporate training & staff engagement

These are my resources

  • Contract game designers from the Mediadesign University
  • Contract writers and editors from the FDA pool
  • Research projects for narrative structures & game-based learning

About & legal notice in accordance with TMG

J. Martin, Dr. phil.
Grillparzerstr. 4
40470 Düsseldorf

  • Lecturer for Media & Communication Management and Game Design
  • 13 years CD Copy, Communications, Marketing freelance & agencies
  • Freelance writer & member of the German Writers Guild FDA
  • Ph.D. & M.A. in Literature, American Studies, Histor

    Tel. +49 172 2428889
    betweendrafts [at] googlemail [dot] com
    between drafts | Twitter | Google+ | Facebook | Xing | LinkedIn

    St.-Nr. 105 5292 0778

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    No personal data is collected on this or any other gyokusai website.


What we do

Integrated design, evaluation, execution,
and editorial support for internal and
external organizational, brand, and
product communication.

With a focus on social/mobile/
real time media, gamification, and
transmedia storytelling.

For organizations, marketing teams,
advertising agencies, publishers, and
and owner-operated regional SMBs.

How to connect