brand fiction
media concepts for branded entertainment
This is you
You are a brand leader, for your company or your client, and you want to:
- Build or redefine a brand identity
- Translate a brand identity into a brand image
- Refresh or adjust an existing brand image
This is us
- Storytelling concepts to create your product, brand, or CI world
- Media concepts to establish your world across mass & social media
- Project management for content realization & implementation
These are our resources
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social scripts
collaborative social/mobile/real time media
for intranet, extranet, and the social web
Consulting and conceptual design
- Platform development for collaborative and cocreative communication
- Development of vertical and horizontal network environments
- Social & psychological engineering to optimize network interactions
Resources and experiences
- 15+ years experience in designing/developing collaborative networks
- Collaboration with social scientists and communication experts
- Social media studies & best practice recommendations for professional services firms;
co-organizer for media-related conferences
- Project management experience and IT certifications
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story design
advergaming, adverfiction, and gamification
This is you
Your internal or external communication needs a boost and you want to:
- Unlock additional media & social channels for your brand world
- Step up your product’s recognition value & sales
- Upgrade your corporate training & leadership programs
This is us
- Screenplays for advergame, social media game, transmedia project
- Adverfiction scripts & storyboards from radio soaps to graphic novels
- Serious Games concepts for corporate training & staff engagement
These are our resources
- Contract game designers from the Mediadesign University
- Contract writers and editors from the FDA pool
- Research projects for narrative structure & game-based learning
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About & legal notice in accordance with TMG
Prof. Dr. J. Martin
Grillparzerstr. 4
40470 Düsseldorf
- Prof. of Game Design, Media Management, & and Media Producing
- 15+ years Freelance Creative Director & Ad Agency Senior CD
- Science Advisor for social & ethical issues and scientific standards for institutions, corporations, and political parties
- Member/board member of the German Writers Guild FDA/FDA/NRW
Phone +49 172 2428889
E-Mail j.martin@hey.com
between drafts | Twitter | Facebook | Xing | LinkedIn
St.-Nr. 105 5292 0778
Data Privacy Statement:
gyokusai.com does not collect personal data.
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What we do
Building better narrative worlds across
all media for your brand or product to
boost staff motivation, customer loyalty,
and brand involvement.
What that means
Integrated design, evaluation, execution,
and editorial support for internal and
external organizational, brand, and
product communication.
With a focus on social/local/mobile/
real time media, storyfication,
gamification, and social media support.
Alongside CRM strategies based on the
Six Markets Model for organizations,
marketing teams, advertising agencies,
and publishers.
How to connect
j.martin@hey.com
social scripts
collaborative social/mobile/real time media
for intranet, extranet, and the social web
Consulting and conceptual design
Resources and experiences
done!